The RUDA lifestyle is not simply a brand.  

It is a way of life.

Inspired by the rudas of lucha libre who take no b.s. and create their own destinies,

we find inspiration in our sisters who are bold,

brave and all around bad asses.

Some call this being a boss.

We simply call it the RUDA lifestyle.

BE BOLD.

BE BRAVE.

BE A BAD ASS.

BE YOU.

Be a RUDA.